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The Good Lad Initiative aims to promote “Positive Masculinity”, and in doing so, to enable men to deal with complex gender situations and become agents of positive change within their social circles and broader communities. To achieve this fundamental objective, GLI seeks to engage with organizations and individuals of all genders and backgrounds.

Their primary activity is the running of workshops for groups of men within a range of environments including sports teams, university colleges and faculties, workplaces and secondary schools. Workshops are an hour long and focus upon a diverse range of issues such as consent, sexual harassment, masculinity, peer pressure, banter, social capital, power and responsibility. The focus is on a series of scenarios developed from real life situations. They believe the scenarios involve difficult issues and are, therefore, genuinely worthy of reflection. Ultimately, their focus is not upon telling men what to do, but equipping them with a powerful, alternative framework with which to decide for themselves.


Sports for Schools brings top GB athletes into primary schools to inspire children and teachers. The athletes do a fitness circuit with the whole school and give a talk that delivers important messages about sport and physical activity, grit and determination.

During the events, children encourage each other to complete the circuits, cheering along to music. No one is left behind – the circuits are completed and enjoyed by each and every child regardless of physical ability. 96% of schools that receive a visit deem their events to be “good” or “excellent”. These proven results have triggered a change in attitude that significantly increases the amount of exercise children do.

The children are sponsored for taking part and completing the fitness circuit with the athlete in order to raise money for PE Equipment at their school. To date, Sports for Schools have visited over 1.5 million children, raising over £2.5million for new Sports Equipment.


Joshua Coombes started #DoSomethingForNothing in 2015. Wherever he looked homelessness was on the rise, and he felt more helpless each day at the magnitude and scale of the problem. From these negative feelings came the realisation – just because he can’t completely solve a problem, it doesn’t mean he can’t make an impact. Being able to positively effect someone’s day is a great place to start. Joshua wanted this to be accessible to everyone so he came up with the hashtag and things took off. Anybody can #DoSomethingForNothing. Hairdressing is how he communicates with people, but the idea is much bigger. It’s about connecting with someone in a human way.

#DoSomethingForNothing uses social media to mobilise people to love in their communities, all over the world. Now, having travelled to over 10 countries, he tells stories of those who feel unheard in society all over the world. Cultures change, but human connection is the same everywhere you go. “If everyone in every city did one thing for nothing, we could change the world.”


Men Tell Health are a mental health organisation focused on men with aims to reduce male suicide and help men make sense of their own mental health. Their approach is unique; both in the way they talk about mental health and the tone they use to demystify and engage, but also in its sense of positivity and recovery. The organisation grew from the life-changing experiences of Gary Pollard, their founder and current CEO. His irreverent sense of humour plays a very conscious role in how they help men and women understand mental ill-health. Their website has a wealth of information and a huge range of real-life stories from men and women from all over the world that will entertain, educate and inform


The Gentlemen’s Network is an organisation for the black male community recognising and supporting males through the transition from boy to man to gentleman.

We aim to challenge the stereotypes surrounding young black/ethnic minorities whilst raising aspirations and identifying those excelling beyond their potential.

​We believe the demand for more male recognition and male role models in our community has grown over the years. Although this is a man’s world, we believe males also need a support system for their development in all aspects of life.

​Through our social media campaigns and initiatives such as ‘Made Men’ we hope to develop a support network for those wanting to be successful in life, recognising their achievements and encouraging a ‘brotherly’ relationship between them especially those that may not have positive male influences within their immediate networks. ​

We would like to create an environment where males can feel comfortable to discuss/address the issues they may face in life, receiving advice and guidance on how they can persevere and support one another. We also hope to work with adolescents to help raise their aspirations and show them that there are local role models around them.


The Warrington Wolves Charitable Foundation is a registered charity whose aim is to engage, enthuse and inspire the local community to initiate and sustain positive lifestyle choices. Using the influence of sport and physical activity, The Foundation utilises the profile of the professional Rugby League Club to provide unique opportunities designed to make a lasting impact on the people of Warrington.

The scope of The Foundation is far reaching with 4 distinctive elements (Sport, Health, Arts & Education) providing the backbone on which the organisation is based. Using a creative approach, The Foundation works in partnership with local, regional and national agencies to empower individuals to improve their lives using sport and physical activity as a vehicle for change.

By being closely affiliated to the Warrington Wolves Rugby League Club, The Foundation is able to demonstrate and reinforce the importance of a healthy lifestyle through the support provided by the professional players and coaches as role models within the community. The team is a powerful influence on the local population and being the heartbeat of the town, act as a catalyst for positive behaviour change.